000 007160000a22002170004500
001 2996154
005 20240911061804.0
008 930423s1994 njuab b 001 0 eng
010 _a 93016057
020 _a9780130980052 (pbk.)
050 _aHF5415.13
_b.K64 1994
082 _a658.8
_bKOT
100 _aKotler, Philip.
245 _aMarketing management :
_banalysis, planning, implementation, and control /
_cPhilip Kotler.
250 _a8th ed.
260 _aEnglewood Cliffs, New Jersey :
_bPrentice Hall,
_cc1994.
300 _axxix, 801 p. :
_bill. (some col.) ;
_c25 cm.
504 _aIncludes referemces & indexes.
650 _aMarketing Management.
650 _aUnderstanding Marketing Management.
999 _c18982
_d18982