| 000 | 007160000a22002170004500 | ||
|---|---|---|---|
| 001 | 2996154 | ||
| 005 | 20240911061804.0 | ||
| 008 | 930423s1994 njuab b 001 0 eng | ||
| 010 | _a 93016057 | ||
| 020 | _a9780130980052 (pbk.) | ||
| 050 |
_aHF5415.13 _b.K64 1994 |
||
| 082 |
_a658.8 _bKOT |
||
| 100 | _aKotler, Philip. | ||
| 245 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
||
| 250 | _a8th ed. | ||
| 260 |
_aEnglewood Cliffs, New Jersey : _bPrentice Hall, _cc1994. |
||
| 300 |
_axxix, 801 p. : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes referemces & indexes. | ||
| 650 | _aMarketing Management. | ||
| 650 | _aUnderstanding Marketing Management. | ||
| 999 |
_c18982 _d18982 |
||