| 000 | 00610cam a22001694a 4500 | ||
|---|---|---|---|
| 005 | 20240911061947.0 | ||
| 020 | _a9780324593600 (hbk.) | ||
| 082 |
_a658.82 _bSHI |
||
| 100 | 1 |
_aShimp, Terence A. _92119 |
|
| 245 | 1 | 0 |
_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp. |
| 250 | _a8th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western Cengage Learning, _cc2010. |
||
| 300 |
_axx, 668 p. : _bill. (some col.) ; 28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing. _aSales promotion. _92120 |
|
| 942 | _cBK | ||
| 999 |
_c21579 _d21579 |
||