| 000 | 00592cam a22001818i 4500 | ||
|---|---|---|---|
| 005 | 20240911061951.0 | ||
| 020 | _a9781259548147 (hbk.) | ||
| 082 | 0 | 0 |
_a659.1 _bBEL |
| 100 | 1 |
_aBelch, George E. _92423 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bMc Graw Hill Education, _c2018. |
||
| 300 |
_axli, 764p. : _bIll. ; 28 cm |
||
| 504 | _aInclude index | ||
| 650 | 0 |
_aAdvertising. _aSales promotion. _92607 |
|
| 700 | 1 |
_aBelch, Michael A., _92425 |
|
| 942 | _cBK | ||
| 999 |
_c21694 _d21694 |
||