| 000 | 006610000a22002170004500 | ||
|---|---|---|---|
| 005 | 20251028083327.0 | ||
| 008 | 120203s2012 enka b 001 0 eng | ||
| 010 | _a 2012003788 | ||
| 020 | _a9789332557185 (pbk.) | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M35224 2012 |
| 082 | 0 | 0 |
_a658.8 _bKOT |
| 245 | 0 | 0 |
_aMarketing management / _cPhilip Kotler and Kevin Lane Keller. |
| 250 | _a15th ed. | ||
| 260 |
_aNew York : _bPearson, _c2016. |
||
| 300 |
_axxvi, various pages : _b. col. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _97052 |
|
| 650 | 0 |
_aMarketing _97052 |
|
| 700 | 1 |
_aKotler, Philip. _97053 |
|
| 942 | _cBK | ||
| 999 |
_c32076 _d32076 |
||