| 000 | 006380000a22001810004500 | ||
|---|---|---|---|
| 005 | 20251028083354.0 | ||
| 020 | _a0024219320 | ||
| 082 | 0 | 0 |
_a658.83 _bTUL |
| 100 | 1 |
_aTull, Donald S. _9858 |
|
| 245 | 1 | 0 |
_aMarketing research : _bmeasurement and method / _cDonald S. Tull and Del I. Hawkins. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMacmillan ; _aToronto : _bMaxwell Macmillan Canada ; _aNew York : _bMaxwell Macmillan International, _cc1993. |
||
| 300 |
_axviii, 863, [45] p. : _bill. ; |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _9859 |
|
| 700 | 1 |
_aHawkins, Del I. _9860 |
|
| 942 | _cBK | ||
| 999 |
_c33210 _d33210 |
||