000 007860000a22002170004500
001 17775861
005 20251028083732.0
008 130613s2014 nyua b 001 0 eng
010 _a 2013022659
020 _a9780071819503 (hbk.)
050 0 0 _aHF5415.1265
_b.G7397 2014
082 0 0 _a658.872
_bGRE
100 1 _aGreenberg, Eric,
_d1968-
245 1 0 _aStrategic digital marketing :
_btop digital experts share the formula for tangible returns on your marketing investment /
_cEric Greenberg and Alexander Kates.
260 1 _aNew York :
_bMcGraw-Hill,
_c[2014]
300 _axii, 352 pages :
_billustrations ;
_c24 cm
504 _aIncludes bibliographical references and index.
650 0 _aInternet marketing.
650 0 _aMarketing
_xManagement.
700 1 _aKates, Alexander.
999 _c41796
_d41796