| 000 | 00610cam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20240911060555.0 | ||
| 020 | _a0749461934 | ||
| 020 | _a0749461942 | ||
| 020 | _a9780749461935 | ||
| 020 | _a9780749461942 | ||
| 082 | 0 | 0 |
_a658.802 _bSMI |
| 100 | 1 | _aSmith, P. R. | |
| 245 | 1 | 0 |
_aMarketing communications : _bIntegrating Offline and Online with Social Media / _cPR Smith & Ze Zook. |
| 250 | _a5th ed. | ||
| 260 |
_aPhiladelphia, PA : _bKogan Page, _c2011. |
||
| 300 |
_axviii, 483 p. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aZook, Ze. | |
| 942 | _cBK | ||
| 999 |
_c643 _d643 |
||