000			00619cam a2200193 a 4500
005			20240911060955.0
020			_a9789332542204 (pbk.)
082	0	0	_a658.827 _bKEL
100	1		_aKeller, Kevin Lane.
245	1	0	_aStrategic brand management : _ba European perspective / _cKevin Lane Keller ; Ambi M.G Parameswaran and Isaac Jacob.
250			_a4th ed.
260			_aNoida, India : _bPearson, _c2018.
300			_axxix, 586 p. : _bill. ;
504			_aIncludes bibliographical references and index.
650		0	_aStrategic Management.
700	1		_aJacob, Isaac.
700	1		_aParameswaran, Ambi M.G.
942			_cBK
999			_c7753 _d7753