| 000 | 00619cam a2200217 i 4500 | ||
|---|---|---|---|
| 005 | 20240911061119.0 | ||
| 008 | 160727s2018 nyu 000 0 eng | ||
| 010 | _a 2016022842 | ||
| 020 | _a9789352865611 (pbk.) | ||
| 050 | 0 | 0 |
_aHF5415 _b.K636 2018 |
| 082 | 0 | 0 |
_a658.8 _bKOT |
| 100 | 1 |
_aKotler, Philip, _eauthor. |
|
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a17th ed. | ||
| 260 |
_aHoboken : _bPearson Higher Education, _c2018 |
||
| 300 |
_axxiv,707 pages ; _c29 cm. _bill. |
||
| 500 | _3Includes index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aArmstrong, Gary | |
| 942 | _cBK | ||
| 999 |
_c9713 _d9713 |
||