Strategic brand management : a European perspective / Kevin Lane Keller ; Ambi M.G Parameswaran and Isaac Jacob.

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Material type: Text

TextPublication details: Noida, India : Pearson, 2018.Edition: 4th edDescription: xxix, 586 p. : illISBN:

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Books

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Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	Reference Collection	Industrial Engineering	658.827 KEL (Browse shelf(Opens below))		1		LC-105934

Includes bibliographical references and index.

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