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Market research in practice : an introduction to gaining greater market insight /

Hague, Paul N.

Market research in practice : an introduction to gaining greater market insight / Paul Hague....[et. al.] - 3rd ed. - London ; Philadelphia : Kogan Page, 2016. - xviii, 382 p. : ill. ; 25 cm - Market research in practice series .

Includes references & index.

ISBN: 9780749475857 (pbk.)

LCCN: 2016932638

Subjects--Topical Terms:
Marketing research--Methodology.
Marketing research.
Social sciences--Research--Methodology.

LC Class. No.: HF5415.2 / .H253 2016

Dewey Class. No.: 658.83 / HAG

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