Market research in practice : (Record no. 13863)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00974cam a22002897i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18962130 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240911061425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160204s2016 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016932638 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749475857 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn919564205 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .H253 2016 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | HAG |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hague, Paul N. |
| 245 10 - TITLE STATEMENT | |
| Title | Market research in practice : |
| Remainder of title | an introduction to gaining greater market insight / |
| Statement of responsibility, etc. | Paul Hague....[et. al.] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 #1 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | Philadelphia : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 382 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 490 1# - SERIES STATEMENT | |
| Series statement | Market research in practice series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes references & index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology. |
| Topical term or geographic name entry element | Marketing research. |
| Topical term or geographic name entry element | Social sciences |
| General subdivision | Research |
| -- | Methodology. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cupman, Julia, |
| Relator term | author. |
| Personal name | Harrison, Matthew, |
| Relator term | author. |
| Personal name | Truman, Oliver, |
| Relator term | author. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| USPCAS-W Seminar Library | USPCAS-W Seminar Library | 12/11/2018 | 658.83 HAG | LC-96218 | 12/11/2018 | 12/11/2018 | Books |
