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Marketing management : analysis, planning, implementation, and control /

Kotler, Philip.

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 8th ed. - Englewood Cliffs, New Jersey : Prentice Hall, c1994. - xxix, 801 p. : ill. (some col.) ; 25 cm.

Includes referemces & indexes.

ISBN: 9780130980052 (pbk.)

LCCN: 93016057

Subjects--Topical Terms:
Marketing Management.
Understanding Marketing Management.

LC Class. No.: HF5415.13 / .K64 1994

Dewey Class. No.: 658.8 / KOT

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