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Marketing management : (Record no. 18982)

MARC details
000 -LEADER
fixed length control field	007160000a22002170004500
001 - CONTROL NUMBER
control field	2996154
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240911061804.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	930423s1994 njuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	93016057
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780130980052 (pbk.)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13
Item number	.K64 1994
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 ## - TITLE STATEMENT
Title	Marketing management :
Remainder of title	analysis, planning, implementation, and control /
Statement of responsibility, etc.	Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement	8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Englewood Cliffs, New Jersey :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	c1994.
300 ## - PHYSICAL DESCRIPTION
Extent	xxix, 801 p. :
Other physical details	ill. (some col.) ;
Dimensions	25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes referemces & indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing Management.

Topical term or geographic name entry element	Understanding Marketing Management.

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Reference Collection	Reference Collection	12/18/2020		658.8 KOT	LC-57509	12/18/2020	12/18/2020	Books