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Advertising, promotion, and other aspects of integrated marketing communications /

Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. - 8th ed. - Mason, Ohio : South-Western Cengage Learning, c2010. - xx, 668 p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9780324593600 (hbk.)

Subjects--Topical Terms:
Communication in marketing.
Sales promotion.

Dewey Class. No.: 658.82 / SHI

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