Advertising, promotion, and other aspects of integrated marketing communications / (Record no. 21579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00610cam a22001694a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240911061947.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324593600 (hbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | SHI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| 9 (RLIN) | 2119 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising, promotion, and other aspects of integrated marketing communications / |
| Statement of responsibility, etc. | Terence A. Shimp. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | South-Western Cengage Learning, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 668 p. : |
| Other physical details | ill. (some col.) ; 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| -- | Sales promotion. |
| 9 (RLIN) | 2120 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Textile Engineering | Textile Engineering | Textile Engineering | 05/10/2022 | INT/K dated 25-03-2022 | 1132-IBA | 658.82 SHI | LC-107950 | 05/10/2022 | 05/10/2022 | Books | $ 79.95 |