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Business essentials for strategic communicators : creating shared value for the organization and its stakeholders /

Ragas, Matthew W., 1977-

Business essentials for strategic communicators : creating shared value for the organization and its stakeholders / Matthew W. Ragas and Ron Culp. - New York, NY : Palgrave Macmillan, c2014. - xx, 211p. ; 23 cm

Includes references & index.

ISBN: 9781137387738 (hbk.)

LCCN: 2014024432

Subjects--Topical Terms:
Business communication.
Communication.
Corporate culture.
Economics.
Finance.
Public relations.

LC Class. No.: HF5718 / .R34 2014

Dewey Class. No.: 658.45 / RAG

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