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Consumer behavior in action : real-life applications for marketing managers /

Lantos, Geoffrey Paul, 1952-

Consumer behavior in action : real-life applications for marketing managers / Geoffrey P. Lantos. - Armonk, N.Y. : M.E. Sharpe, c2011. - xviii, 629 p. : ill. ; 28 cm.

Includes glossary ; references & Index.

ISBN: 0765620901 (pbk. : alk. paper) 9780765620903 (pbk. : alk. paper) 9780765620903 (pbk.)

LCCN: 2009048086

Nat. Bib. No.: GBB081196 bnb

Nat. Bib. Agency Control No.: 015594839 Uk

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .L37 2011

Dewey Class. No.: 658.8342 / LAN

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