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Consumer behavior in action : real-life applications for marketing managers / Geoffrey P. Lantos.

By: Publication details: Armonk, N.Y. : M.E. Sharpe, c2011.Description: xviii, 629 p. : ill. ; 28 cmISBN:
  • 0765620901 (pbk. : alk. paper)
  • 9780765620903 (pbk. : alk. paper)
  • 9780765620903 (pbk.)
Subject(s): DDC classification:
  • 658.8342 LAN
LOC classification:
  • HF5415.32 .L37 2011
Item type:
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Includes glossary ; references & Index.

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