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Marketing research /

Aaker, David

Marketing research / David A Aaker - 7th ed. - New York: Wiley, Ac2001 - xvi, 751 pages : illustrations ; 27 cm

Includes bibliographical references and index.

ISBN: 9971513897 (Pbk)

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / AAk

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