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Marketing research / David A Aaker

By: Contributor(s): Publication details: New York: Wiley, Ac2001Edition: 7th edDescription: xvi, 751 pages : illustrations ; 27 cmISBN:
  • 9971513897 (Pbk)
Subject(s): DDC classification:
  • 658.83 AAk
Item type: Books
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Includes bibliographical references and index.

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