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The marketing complex : why modern marketers need to manage multiplicity /

Lury, Giles,

The marketing complex : why modern marketers need to manage multiplicity / Giles Lury. - xiv, 178 pages ; 23 cm

Includes bibliographical references and index.

ISBN: 9780749481124 (pbk.)

Subjects--Topical Terms:
Branding (Marketing)
Marketing.

Dewey Class. No.: 658.8 / LUR

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