The marketing complex : (Record no. 50116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 004680000a22001570004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028084056.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749481124 (pbk.) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LUR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lury, Giles, |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing complex : |
| Remainder of title | why modern marketers need to manage multiplicity / |
| Statement of responsibility, etc. | Giles Lury. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 178 pages ; |
| Dimensions | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Topical term or geographic name entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
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