Marketing research : (Record no. 33210)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006380000a22001810004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251028083354.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0024219320 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | TUL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tull, Donald S. |
| 9 (RLIN) | 858 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | measurement and method / |
| Statement of responsibility, etc. | Donald S. Tull and Del I. Hawkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Macmillan ; |
| Place of publication, distribution, etc. | Toronto : |
| Name of publisher, distributor, etc. | Maxwell Macmillan Canada ; |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Maxwell Macmillan International, |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 863, [45] p. : |
| Other physical details | ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 859 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 9 (RLIN) | 860 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
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