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Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins.

By: Contributor(s): Publication details: New York : Macmillan ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1993.Edition: 6th edDescription: xviii, 863, [45] p. : illISBN:
  • 0024219320
Subject(s): DDC classification:
  • 658.83 TUL
Item type: Books
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Includes bibliographical references and index.

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