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Marketing communications : (Record no. 643)

MARC details
000 -LEADER
fixed length control field	00610cam a2200217 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240911060555.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0749461934

International Standard Book Number	0749461942

International Standard Book Number	9780749461935

International Standard Book Number	9780749461942
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.802
Item number	SMI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Smith, P. R.
245 10 - TITLE STATEMENT
Title	Marketing communications :
Remainder of title	Integrating Offline and Online with Social Media /
Statement of responsibility, etc.	PR Smith & Ze Zook.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Philadelphia, PA :
Name of publisher, distributor, etc.	Kogan Page,
Date of publication, distribution, etc.	2011.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 483 p. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Zook, Ze.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Collection	Home library	Current library	Date acquired	Inventory number	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
					Lending Collection	Lending Collection	01/10/2024	CAP/K-494/CBC-dt-26-12-2019		659.1 SMI	LC-105680	02/14/2025	L-B-O-37595		Books