Marketing communications : Integrating Offline and Online with Social Media / PR Smith & Ze Zook.

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TextPublication details: Philadelphia, PA : Kogan Page, 2011.Edition: 5th edDescription: xviii, 483 p. ; 25 cmISBN:

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Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Books	Lending Collection	Innovation & Entrepreneurship Center	659.1 SMI (Browse shelf(Opens below))		L-B-O-37595	Available		LC-105680

Includes index.

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