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Case studies in consumer behaviour / Edited by S. Ramesh Kumar.
Publication details: Chennai : Pearson, c2013.Description: ix, 270p. : ill. ; 24 cmISBN:- 9788131774489 (pbk.)
- 658.8342 KUM
- HF5415.33.E85 S65 2010
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Reference Collection | 658.8342 KUM (Browse shelf(Opens below)) | Available | LC-74011 |
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| 658.83 TUL Marketing research measurement & methods / | 658.834 GUY Technological trends and employment 1 basic consumer goods / | 658.8342 EAS Consumer behaviour : applications in marketing / | 658.8342 KUM Case studies in consumer behaviour / | 658.8342 LAN Consumer behavior in action : real-life applications for marketing managers / | 658.8342 OSH Consumer behaviour : perspectives, findings and explanations / | 658.8342 SCH Consumer behavior / |
Includes references.
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