Global marketing management / Masaaki Kotabe, & Kristiaan Helsen.

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TextPublication details: New Jersy : Wiley, c2023Edition: 9th edDescription: xxxiv, 750p. : ill. ; 30cmISBN:

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Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	Mehran University ISTD	Mehran University ISTD	658.84 KOT (Browse shelf(Opens below))		Available		LC-108955

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Previous	658.812 PRI Customer relationship management : concepts, applications and technologies /	658.834 BAI Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python /	658.83420973 HAW Consumer behavior : building marketing strategy /	658.84 KOT Global marketing management /	658.8408 CAR Business & society : ethics and stakeholder management /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	659.1 BEL Advertising and promotion : an integrated marketing communications perspective /	Next

Includes index.

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