Customer relationship management : concepts, applications and technologies / Daniel Prior, ; Francis Buttle & Stan Maklan.

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TextPublication details: London : Routledge, c2024.Edition: Fifth editionISBN:

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Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Books	Mehran University ISTD	Mehran University ISTD	658.812 PRI (Browse shelf(Opens below))		Available		LC-108817

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Previous	658.8 ARM Marketing : an introduction /	658.8 KOT Principles of marketing /	658.8 PRI Foundations of marketing /	658.812 PRI Customer relationship management : concepts, applications and technologies /	658.834 BAI Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python /	658.83420973 HAW Consumer behavior : building marketing strategy /	658.84 KOT Global marketing management /	Next

Includes bibliographical references and index.

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