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Principles of marketing / Philip Kotler & Gray Armstrong.
Material type:
TextPublication details: London : Pearson, c2021.Edition: 8th edDescription: 730p. : ill. (chiefly col.) ; 30cmISBN: - 9781292341132 (pbk.)
- 658.8 KOT
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Mehran University ISTD | Mehran University ISTD | 658.8 KOT (Browse shelf(Opens below)) | Available | LC-108852 |
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| 658.6541 LEA Entrepreneurial finance / | 658.73 WHI Strategic management / | 658.8 ARM Marketing : an introduction / | 658.8 KOT Principles of marketing / | 658.8 PRI Foundations of marketing / | 658.812 PRI Customer relationship management : concepts, applications and technologies / | 658.834 BAI Data science for marketing analytics : a practical guide to forming a killer marketing strategy through data analysis with Python / |
Including Index.
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