New product development : from initial idea to product management / Marc A. Annacchino.
Publication details: Burlington : Butterworth-Heinemann 2010.Description: xxxii, 567 p. : ill. ; 24 cm. CD-ROM (4 3/4 in.)ISBN:- 9788131206775 (pbk.)
- 658.575 ANN
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Includes appendixes & index
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