Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

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Material type: Text

TextPublication details: Mason, Ohio : South-Western Cengage Learning, c2010.Edition: 8th edDescription: xx, 668 p. : ill. (some col.) ; 28 cmISBN:

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Books

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Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Textile Engineering	Textile Engineering	658.82 SHI (Browse shelf(Opens below))		Available	$ 79.95		LC-107950

Includes bibliographical references and indexes.

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