Marketing management : analysis, planning, implementation, and control / Philip Kotler.

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Publication details: Englewood Cliffs, New Jersey : Prentice Hall, c1994.Edition: 8th edDescription: xxix, 801 p. : ill. (some col.) ; 25 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Date due	Barcode
Books	Reference Collection	658.8 KOT (Browse shelf(Opens below))		Available		LC-57509

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Includes referemces & indexes.

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