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41.
Basic marketing / E. Jerome McCartby by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood : Richard D. IRWIN, 1987
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 MCC.

42.
Strategic marketing channel management / Donald J. Bowersox by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1992
Availability: Items available for loan: Reference Collection (1)Call number: 658.84 BOW.

43.
Marketing management / Philip Kotler by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice-Hall, 1997
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 KOT.

44.
Marketing management for nonprofit organizations / Adrian Sargeant by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Oxford University Press, 1999
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 SAR.

45. Books
Electronic marketing / Joel Reedy by
Edition: 2nd ed.
Material type: Text Text
Publication details: Australia : Thomson South-Western, 2004
Availability: Items available for loan: Lending Collection (3)Call number: 658.872, ... Reference Collection (1)Call number: 658.872 REE.

46.
Marketing : an introductory text / Michael J. Baker by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Macmillan Press, 1991
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 BAK.

47.
New marketing strategies / Ian Chaston by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Response book, 1999
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 CHA.

48.
Modern marketing management / S. K. Baral by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : A. I. T. B. S. Publishers, 2009
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 BAR.

49.
Market survey on indian industries / S. C. Bhatia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Small Industry Research Institute,
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 BHA.

50.
Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.]. by
Publication details: Haryana : Elsevier, 2009
Online resources:
Availability: Items available for loan: Reference Collection (1)Call number: 658.575 MIT.

51.
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons. by
Edition: 7th ed.
Publication details: New York : J. Wiley, c2000
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 DAL.

52.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. by
Edition: 8th ed.
Publication details: Englewood Cliffs, New Jersey : Prentice Hall, c1994
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 KOT.

53.
Business marketing management : B2B / Michael D. Hutt & Thomas W. Speh. by
Edition: 10th ed.
Publication details: Mason : South-Western Cengage Learning, c2010
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 HUT.

54. Books
Marketing management a south asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha. by
Edition: 12th ed.13th ed.
Publication details: Upper Saddle River, NJ: New Delhi : Pearson Prentice Hall, ©2006 ©2009
Availability: Items available for loan: Lending Collection (1)Call number: 658.8. Reference Collection (1)Call number: 658.8 KOT.

55.
Conscious marketing : how to create an awesome business with a new approach to marketing / Carolyn Tate. by
Publication details: Milton : John Wiley, 2015
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 TAT.

56.
Maximize your social : a one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer. by
Publication details: Hoboken : Wiley, c2013
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 SCH.

57.
Principles of marketing : a south Asian Perspective / Philip Kotler & Gary Armstrong. by
Edition: 13th ed.
Publication details: New Delhi : Pearson/Prentice Hall, 2011
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 KOT.

58.
Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen. by
Edition: 15th ed.
Publication details: New York : Pearson, c2016
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 KOT.

59.
Consumer behavior / Leon G. Schiffman & Leslie Lazar Kanuk. by
Edition: 10th ed.
Publication details: Chennai : Pearson, 2014
Availability: Items available for loan: Reference Collection (1)Call number: 658.8342 SCH.

60.
Behavioral marketing : delivering personalized experiences at scale / Dave Walters. by
Publication details: Hoboken, New Jersey : Wiley, 2015
Online resources:
Availability: Items available for loan: Reference Collection (1)Call number: 658.82 WAL.

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