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1. Books
The CRM handbook : a business guide to customer relationship management / Jill Dyché. by
Material type: Text Text
Publication details: Boston : Addison Wesley, c2002
Availability: Items available for reference: Reference Collection: Not for loan (1)Call number: 658.812 DYC.

2. Books
CRM fundamentals / Scott Kostojohn : Mathew Johnson and Brian Paulen. by
Publication details: New York : Apress, 2011
Availability: Items available for reference: Reference Collection: Not for loan (1)Call number: 658.812 KOS.

3. Books
How clients buy : a practical guide to business development for consulting and professional services / Tom McMakin, Doug Fletcher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : Wiley, [2018]
Availability: Items available for loan: USPCAS-W Seminar Library (1)Call number: 001 MCM.

4. Books
Inbound selling : how to change the way you sell to match how people buy / Brian Signorelli. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2018
Availability: Items available for loan: USPCAS-W Seminar Library (1)Call number: 658.85 SIG.

5.
Maximize your social : a one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer. by
Publication details: Hoboken : Wiley, c2013
Availability: Items available for loan: Reference Collection (1)Call number: 658.8 SCH.

6.
Managing customers through economic cycles / John McKean. by
Publication details: Chichester, West Sussex : John Wiley & Sons, c2010
Availability: Items available for loan: Reference Collection (1)Call number: 658.812 MCK.

7.
Behavioral marketing : delivering personalized experiences at scale / Dave Walters. by
Publication details: Hoboken, New Jersey : Wiley, 2015
Online resources:
Availability: Items available for loan: Reference Collection (1)Call number: 658.82 WAL.

8. Books
Principles of Marketing / Philip Kotler and Gary Armstrong by
Edition: 17th ed
Material type: Text Text
Publication details: Mallaysia : Pearson , 2020
Availability: Items available for loan: Industrial Engineering (1)Call number: 658.8 KOT.

9. Books
The CRM handbook : a business guide to customer relationship management / Jill DychAc. by
Publication details: Boston : Addison Wesley, c2002
Availability: No items available.

10. Books
CRM fundamentals / Scott Kostojohn : Mathew Johnson and Brian Paulen. by
Publication details: New York : Apress, 2011
Availability: No items available.

11. Books
12. Books
Inbound selling : how to change the way you sell to match how people buy / Brian Signorelli. by
Publisher: Hoboken, New Jersey : Wiley, 2018
Availability: No items available.

13.
14.
Managing customers through economic cycles / John McKean. by
Publication details: Chichester, West Sussex : John Wiley & Sons, c2010
Availability: No items available.

15.
Behavioral marketing : delivering personalized experiences at scale / Dave Walters. by
Publication details: Hoboken, New Jersey : Wiley, 2015
Online resources:
Availability: No items available.

16. Books
Principles of Marketing / Philip Kotler and Gary Armstrong by
Edition: 17th ed
Publication details: Mallaysia : Pearson , 2020
Availability: No items available.

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