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1. Books
Marketing communications : Integrating Offline and Online with Social Media / PR Smith & Ze Zook. by
Edition: 5th ed.
Material type: Text Text
Publication details: Philadelphia, PA : Kogan Page, 2011
Availability: Items available for loan: Lending Collection (1)Call number: 659.1 SMI.

2. Books
Strategic marketing / David W. Cravens. by
Edition: 8th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill, 2006
Availability: Items available for loan: Lending Collection (1)Call number: 658.802 CRA.

3. Books
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by
Edition: 7th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for loan: Lending Collection (1)Call number: 658.802 CRA.

4. Theses Collection
investigating the factors affecting pricing of MNC fast food products: Mehwish Channa. a comparative study of India & Pakistan / by
Material type: Text Text
Publication details: MUET, Jamshoro: MUISTD, 2021
Availability: Items available for reference: Multi-Media & Research Development Center: Not for loan (1).

5.
Electronic commerce : the second wave / Gary P. Schneider. by
Edition: 5th annual ed.
Publication details: Boston, Mass : Course Technology, c2003
Availability: No items available.

6. Books
Marketing management / Philip Kotler and Kevin Lane Keller. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson, 2016
Availability: Items available for loan: Mehran University ISTD (3)Call number: 658.8 KOT, ... Items available for reference: Reference Collection: Not for loan (1)Call number: 658.8 KOT.

7. Books
Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins. by
Edition: 6th ed.
Material type: Text Text
Publication details: New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993
Availability: Items available for loan: Lending Collection (1)Call number: 658.83 TUL.

8. Books
Marketing of high-technology products and innovations / Jakki J. Mohr ; Sanjit Sengupta and Stanley Slater. by
Material type: Text Text
Publication details: New Delhi : Pearson, 2015
Availability: Items available for loan: Lending Collection (1)Call number: 620.00688 MOH. Items available for reference: Reference Collection: Not for loan (1)Call number: 620.00688 MOH.

9. Books
New innovations in marketing management / K.B Rao an Manisha S. Bhatt. by
Publication details: Jaipur : Horizon Press, 2014
Availability: Items available for loan: Lending Collection (1)Call number: 658.8 RAO. Items available for reference: Reference Collection: Not for loan (1)Call number: 658.8 RAO.

10.
Electronic commerce : the second wave / Gary P. Schneider. by
Edition: 5th annual ed.
Publication details: Boston, Mass : Course Technology, c2003
Availability: Items available for loan: Reference Collection (1)Call number: 651.8 SCH.

11. Books
Marketing management : analysis, planning, and control / Philip Kotler. by
Edition: 5th ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1984
Availability: Items available for loan: Lending Collection (1)Call number: 658.8 KOT.

12. Books
Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A. Belch and Keyoor Purani. by
Edition: 9th ed.
Material type: Text Text
Publication details: New Delhi : McGraw-Hill, 2015
Availability: Items available for loan: Lending Collection (1)Call number: 659.1 BEL. Items available for reference: Reference Collection: Not for loan (1)Call number: 659.1 BEL.

13. Books
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish ...[et.al.]. by
Edition: 2nd ed.
Publication details: New Jersey : Pearson, c2016
Availability: Items available for reference: Reference Collection: Not for loan (1)Call number: 658.8 LOD.

14. Books
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee. by
Publication details: Hoboken : Wiley, c2005
Availability: Items available for reference: Reference Collection: Not for loan (1)Call number: 658.408 KOT.

15. Books
Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : SAGE, 2013
Availability: Items available for reference: Reference Collection: Not for loan (1)Call number: 658.8 CRA.

16. Books
Supply chain management : strategy, planning and operation / Sunil Chopra and Dharam Vir Kalra. by
Material type: Text Text
Publication details: Noida, India : Pearson, 2019
Availability: Items available for reference: Reference Collection: Not for loan (1)Call number: 658.7 CHO.

17. Books
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack. by
Edition: 6th ed.
Material type: Text Text
Publication details: Noida, India : Pearson, 2019
Availability: Items available for loan: Mehran University ISTD (1)Call number: 659.1 CLO. Items available for reference: Reference Collection: Not for loan (1)Call number: 659.1 CLO.

18. Books
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken : Pearson Higher Education, 2018
Availability: Items available for loan: Telecommunication Engineering (1)Call number: 658.8 KOT. Items available for reference: Reference Collection: Not for loan (1)Call number: 658.8 KOT.

19. Books
Book yourself solid : the fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling / Michael Port. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada : Wiley, c2018
Availability: Items available for loan: USPCAS-W Seminar Library (1)Call number: 658.8 POR.

20. Books
The environment in corporate management : new directions and economic insights / Jean-Baptise Lesourd and Steven G.M. Schilizzi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2001
Availability: Items available for loan: USPCAS-W Seminar Library (1)Call number: 658.408 LES.

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